The luster on Minnesota Hockey's crown jewel faded...can it be fixed?
Over the past two weeks, high school hockey in Minnesota has taken on more negative press than an Obamacare website launch. Experts from all sides of the local hockey landscape, all with an agenda, have lamented the fact that the top players in Minnesota are forgoing high school hockey for one of three options: American Juniors (USHL or NAHL), the US Development Program, and Canadian Juniors (WHL).
Regardless of the intent of any of this dialogue, the overarching message is negative for high school hockey in Minnesota. The fact that it hurts the game is true or false is not the point of this post. My point is simple, if your intent is to stop kids from leaving high school their Senior year, please stop writing stories about it. Adolescent boys today are not stupid, they have access to and actually read/study these options via social media. Do they visit websites or follow the pundits and experts? Likely no. But their mom and dads do. They are too busy following their friends, who follow their other friends from Spring, Summer and Fall hockey. They see them trying new things, enjoying it, and, yes, having success. In Minnesota, playing high school hockey is no longer cool or good enough. That is a problem. But a problem that can be fixed.
It is time to stop the whining. It is time to start the fixing. Here are five steps that could be taken to put a new shine the state's crown jewel: