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Whiners Not Welcome

By Tony Scott, 02/05/15, 1:00AM CST

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5 Steps to Make HS Hockey more Attractive to Elite Players


The luster on Minnesota Hockey's crown jewel faded...can it be fixed?

Over the past two weeks, high school hockey in Minnesota has taken on more negative press than an Obamacare website launch. Experts from all sides of the local hockey landscape, all with an agenda, have lamented the fact that the top players in Minnesota are forgoing high school hockey for one of three options: American Juniors (USHL or NAHL), the US Development Program, and Canadian Juniors (WHL).

Regardless of the intent of any of this dialogue, the overarching message is negative for high school hockey in Minnesota. The fact that it hurts the game is true or false is not the point of this post. My point is simple, if your intent is to stop kids from leaving high school their Senior year, please stop writing stories about it. Adolescent boys today are not stupid, they have access to and actually read/study these options via social media. Do they visit websites or follow the pundits and experts? Likely no. But their mom and dads do. They are too busy following their friends, who follow their other friends from Spring, Summer and Fall hockey. They see them trying new things, enjoying it, and, yes, having success. In Minnesota, playing high school hockey is no longer cool or good enough. That is a problem. But a problem that can be fixed.

It is time to stop the whining. It is time to start the fixing. Here are five steps that could be taken to put a new shine the state's crown jewel:


Lights, Action....Camera. High school hockey takes center stage, year round.

1. Put a sock in it. Place a moratorium on all stories about the sky falling on high school hockey. In fact, I'd vote for a limitation on First Amendment Rights. If it is illegal to yell fire in a full theatre, it should also be against the law to take down high school hockey in Minnesota, right?. High school hockey in Minnesota needs a hand right now, not another slap in the face.

2. Build a Network. On a more serious note, build a network dedicated to Minnesota high school hockey. These days everyone has a network, our boys of Winter need one. The MN Hockey Hub is a nice start, but that is just a pimple on a dog's behind. This network needs to be dedicated to the greatest sport in the greatest state, year round. If a MN high school player is playing in New York for the HP Program, write about it. Heck, go there. If a kid commits to the Gophers or the Bulldogs, report it. During the offseason, play replays of last season's games. Shoot, put on old State Tourney games, I'd kill to see Mike Crowley's super mullet one more time or Jim Jetland stack the pads for Rapids.


In 2013, Jack Olsen won the YHH Wiz Wyatt POTY, this year he leads all AA Freshmen with 28 points in 18 games.

3. We need heroes. In any good story, there is a hero. Right now, there are so many great stories out there that are untold about high school hockey. Here are three quickies...Jack Olsen is a Freshman at Lakeville South and has 28 points in 18 games against a great South Suburban hockey schedule...Edina's Dylan Malmquist has spurned Junior Hockey for two years to stay home and try to win his third straight state title for Edina prior to going to Notre Dame to play hockey....and finally, Jack Sadek has been a multi-sport athlete in Lakeville who is playing for Lakeville North. Sadek will soon play for the Gophers and likely be drafted into the NHL next Summer...that is three. There are 300 more, just like those three sitting in a can that go untold because today's desperate media only focuses on a very small minority and not the heavy majority.


It is time for teams like Hermantown to wear the slipper

4. Make the state tournament valuable. Eliminate the two class tournament. In order for the tournament to be interesting, you need a Cinderella story. I'm sorry, Eagan and Maple Grove are not exactly glass slipper material that boost Nielsen ratings. Next season, Hermantown may be the best high school team in Minnesota, watching them beat Breck in front of 2,000 people is not good TV. Watching them beat Edina will grab the Nielsens and hit them upside the head. The dual class tournament has served its purpose of helping smaller private schools gain hockey mindshare like Breck, Duluth Marshall and St. Thomas Academy. It has also helped sprout great future Cinderallas like Luverne, Hermantown and East Grand Forks into top Minnesota programs. All of these programs can compete against the big boys now. The dual class has run its course, kinda like the Cooperalls did in the 80s. 


Not much better feeling than playing in front of 19,000 at the X.

5. Make it Awesome (they won't leave). In 2012, Grant Besse scored 5 goals in a championship game on a Saturday night at the X. His effort was amazing. But what added to the story was his teammate Jack Jablonski, who was a member of the team that was paralyzed earlier in the season. Over the course of the season because of terrifying circumstances, Minnesota fell in love with Jack and Grant because of his Jack's injury and Grant's heroics. Imagine what the powers to be could do with some great circumstances? Marketing this great game is simple. The NHL has 24/7...a documentary style show leading up to the Winter Classic. Our ponds, parks, and community based system does a great job of developing great players. Finding these kids and telling their story would be fun and easy.

Next Steps


Matthew Freytag is spending his Senior year in the USHL playing for the Tri-City Storm (Kearney, NE) of the USHL

Unlike the other writers, I hope my post gives hope that soon the high school game will be an attractive option for elite Minnesota players. I firmly believe with the right people, with the right agenda and obviously the right budget - the days of glory can return to Minnesota high school hockey. A high school hockey network would document its stars, play their games for free on the web, and most important tell their stories. In three years, kids will be foolish to play in Kearney, Nebraska instead of their high school team.

In the coming weeks, YHH plans to meet with the powers to be: Minnesota Hockey, MN High School Coaches Association and the MN State High School League to help form a better and more enjoyable product. Between now and the end of the state tournament, stay tuned to YHH and learn what steps may be taken to put a better shine on the crown jewel of our state.

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